To ‘know your customer’ is to know how your business solution helps overcome a problem / challenge of your ideal customer. Time invested in finding a buyer persona, reaps its fruit as you solve important customer problems and are able to empathise with them better than before. …


When a prospect client reaches your sales team to move forward with a demo session, you know that something, somewhere at sometime your company did right that made them shortlist you for this day. Now that they are open to see your product in real all you need to do…


“ Are you new to understanding UX Audit but the more you read about it, the more nerve itching it felt ? Well then this article can help you find peace in this chaos as we discuss two fundamental questions :

  1. What is ‘UX Audit’ and why is there so…

Ankita Negi

UX Researcher and Design

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